This came across my email from our Executive Director and it really has my mind racing (in a good way).
Core Competency: A unique ability that a company acquires from its founders or develops and that cannot be easily imitated. Core competencies are what give a company one or more competitive advantages, in creating and delivering value to its customers in its chosen field. Also called core capabilities or distinctive competencies.
Too often I think companies waste time doing things that aren’t really their strong suit. What if companies and agencies knew what their core competency was and headed towards that with full passion? Leaving behind all of the time wasting and wheel spinning.
BTW…my favorite part from the definition is “cannot be easily imitated”.